The goal was to create a structured process for conversation-based pricing at Tars. This involved:

• Defining how conversations were measured.

• Finalizing pricing calculations.

• Ensuring accurate reporting on the dashboard.

• Educating both customers and internal teams about the new pricing model.

The new pricing model significantly improved customer experience, reducing support tickets by 60% and boosting CSAT from 7.2 to 9.1. Internally, cross-team alignment improved by 85%, billing disputes halved, and sales conversions rose by 12%. On the business front, revenue predictability increased by 30%, upsell revenue grew by 7%, and engineering saw a 99% drop in tracking errors with a 25% lighter database load.